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Marketing Director-MPM

Madison Property Management is looking for an experienced and proactive marketing enthusiast with a knack for innovation and collaboration to lead our marketing team. This individual should be part analyst, part strategist, and part manager, and should operate with a “market-led” attitude to keep MPM’s marketing, branding, and PR efforts in line with the needs and behaviors of the renters and property owners we serve.

Responsibilities / Duties:

  • Collaborate with internal-leadership to develop and execute branding and internal-identity initiatives.
  • Develop and implement marketing plans including promotional calendars and programs, new property introductions, and resident retention initiatives.
  • Manage and meet a working marketing budget.
  • Conduct customer, brand, and property research initiatives, establishing and growing a target market share.
  • Use a research-led approach to forecast trends and develop marketing strategies for both the MPM brand and flagship properties.
  • Manage agency providers, ILS services, consultants, freelancers, and other vendors, including contract negotiation and management, to guarantee advantageous partnerships.
  • Lead the marketing team in developing innovative advertising, PR, social media, and promotional/retention events strategies.
  • Work with the leasing, applications, and property management teams to track the customer cycle from lead to lease, set sales goals, and maintain maximum occupancy across the portfolio.
  • Demonstrate excellent written and verbal communication skills, and convey marketing progress and reporting to leadership.
  • Supervise the marketing team, including hiring, onboarding, training, workloads, schedules, career-development, and setting deadlines.
  • Stay up to date on current marketing trends including automation, virtual reality, augmented reality, and data management and provide realistic internal recommendations for new programs.
  • Serve as the marketing key user for Rent Manager 12 and work with the IT team to identify key data points and reporting capabilities.
  • Work with IT and internal operations to continue the development of an internal CRM program.
  • Lead the development of a “market-led” website including road-mapping, market research, and execution.
  • Represent MPM in the community through philanthropic involvement, attending industry events, and exploring opportunities for further education.


  • At least 5 years of experience in marketing, branding, or other related field
  • Experience in a leadership position preferred
  • A Bachelor’s degree preferred
  • Proficiency in Microsoft office, experience working with property management or comparable software, working knowledge of Adobe creative suite
  • A valid driver’s license and insured personal vehicle

Hours / Benefits:

This is a full-time salaried position (paid holidays, vacation time, and benefits available) Monday through Friday with the potential for weekend and evening hours on an as-needed basis.

Application Requirements:

Please submit your resume, cover letter, and portfolio (if applicable)